#GoodSkinLiving

Evéstory

Luxury Skincare Beauty & Cosmetics – A brand old concept

Luxury skincare beauty & cosmetics isn’t a new thing. On the contrary, its an expression spanning millennia in a quest for the best beauty products. Beauty practice appeals to a huge audience, from Cleopatra bathing in milk to modern-day contouring and beyond – deemed necessary to display optimum beauty in a world focused on looks and aesthetics. Skincare is the foundation! Evese is about encouraging one to reveal and embrace their true self.

Evese London is an independent brand conceived in 2017, Officially launched in November 2019. You can say its fresh out the ground – literally. Our ingredients in every line are natural but we can get to that later.

Skincare First. Always! Unknown

The mission is simple – Select luxury skincare that deliver astonishing results

If you have skin, it needs caring. It’s a living organism which serves a function – protection, regulation and sensation

LUXURY SKINCARE - THE PRECURSOR

I am Andreas, founder of Evese London. Brought up around women, I was privy to the “verbal exchanges” (putting it mildly) which inevitably consisted of comments directed at other women, particularly on appearance… And oh, lets not talk about life choices and social persuasion (again, mildly put). You could say this was a factor in creating a luxury skincare brand comprised of the best beauty products. With 6 aunties, lots of female cousins, a sister (and her friends) I bore witness to some outlandish discussions. Lucky me eh?

Beauty products aplenty were on hand with every dresser I came across. “Surely you don’t use all those bottles?”, “What’s the difference between that cream and that one?”, “There has to be an easier solution to this” were questions I asked myself. It didn’t help that almost every teleshopping product range boasts the latest innovation in skincare with the promise of youth.

Armed with all these questions alongside environmental and ethical issues strongly felt by many. This placed in motion the quest to provide natural skincare that works, is friendly to the planet and cruelty-free. All in keeping within the realms of luxury, not to mention lowering carbon footprint. So the research began….

“Rather be honest than impressive” – Unknown

andreas samiotis; skincare brand owner; entrepreneur;

Armed with a skill set appropriate for a luxury skincare brand to materialise (or as far as my life savings would allow), I got to work

With very little finance at my disposal, the mammoth task ahead would be challenging, all the while exciting and huge fun. Having worked several jobs that involved rich media – music producer, web developer, content manager and a couple of degrees in the relative field, outsourcing wasn’t an option. And thank heavens for that! Wearing every hat in a startup would consume all of my time if Evese were to ever launch. The starting point was actually the endpoint. I had a vision of what constitutes the perfect skincare with the consumer experience in mind and worked backwards.

The unique approach came by looking at history and building a brand from the ground up. All aspects of a ‘product’ were revised to determine factors which attribute to an optimal experience. References which lend itself to class (think Diana Spencer), lifestyle (think Marilyn Monroe) & showcase (think Audrey Hepburn) – icons admired by most and trendsetters whose influence remain timeless. A clean, minimal design fitting to any visual environment with gender ambidextrous or fluid appeal suitable for all and desired by all – This is Evese.

A simple selection of core essentials for all skin types void of gimmicks to serve one purpose all the while satisfying many levels of 21st-century demands.

 

“If opportunity doesn’t knock, build a door” – Milton Berle

Maximising CONFIDENCE in the skin you’re in!

Luxury skincare, beauty & cosmetics – A state of great comfort and elegance. Upholding the luxury pledge while keeping in line with functionality.

The skincare brand to tick all boxes – ELLE

SOME FUN FACTS

The name ‘Evese’ came in a dream

This is true. It was June in 2017 during meditation on a super comfy Lazy boy recliner. In need of a brand name – it had to sound appealing, very few syllables and easy to remember. Evese was born.

Product names are whats inside the jar

Having fun with wordplay. Si’Nekra Mud Mask translates to Dead Sea Mud Mask. ‘Si’ is sea pronounced [see] and ‘Nekra’ is Dead in Greek. ‘Aour’ means Gold in Breton and ‘Glo’ is glow minus the ‘w’. You get the picture.

Founder Andreas suffered from acne and spots as a teenager

Skincare or the idea of looking after your skin was the furthest thought during the ‘transition years’. I did find my skin would clear after a few days of swimming in the ocean. First-hand testament of natures power and a factor during the early stages of developing the Evese range.

 

REMEMBER THOSE NATURAL INGREDIENTS?

Yes our products are composed of ingredients provided by our planet. Developing the range took much consideration as to the need of every skin type, melanin count etc. Endeavouring to identify the most potent active ingredients coupled with the finest formulation, Evese geared to achieve perfect skincare and develop the best beauty products.

Spending a considerable amount of time researching natural ingredients, their uses, safety, not forgetting potency – it was determined just few products are needed to deliver a premium range of luxury skincare.

Core Luxury Skincare Made Simple

 

In fact keeping with traditional and contemporary was the ticket. Our research found there’s a tsunami of skincare out there which was very confusing. Its important to tick all the boxes, ultimately conveying transparency and offering simple solutions – the company ethos. So essential steps were taken to bring this brand in line with 21st century demands in high end beauty. Here are more steps we’ve taken towards a brighter future.

“The goal of life is living in agreement with nature” – Zeno

Eco-Friendly Mailer Box

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Evese London Mailer Box

Our eco-friendly mailer boxes are without compromise on style, design and functionality. All boxes sent out are made form recycled cardboard. This is then placed in a sealed compostable bag ready to be couriered to you.

Cellophane? Thing of the past

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This horrible stuff should be extinct

Its nice to buy a cellophane wrapped beauty product off the shelves, right? Or even those flowers you’ve been doting on. Evese is stocked in just one location therefore only one person handles product packing with care. This avoids the need to wrap in plastic which, as we all know, is bad for the environment.

Half size receipts

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Reducing paper waste

Keeping it eco-friendly, there was a conscious decision to provide hard copy receipts for trading standards. Its possible the future may be paperless. For now, Evese made steps to reduce paper consumption by up to 50%. This includes lowering the GSM of the cardboard each product is packed in.

KNOWLEDGE

Knowing what goes into our beauty products that will eventually be applied to your skin offers peace of mind. Research on effective yet safe ingredients to maintain your best beauty regime keeps your well-being a priority. Synthetic and chemically developed skin cosmetics, despite working initially, is not a very efficient solution for long-term use. So the quest began for Evese to find an alternative – plausible and effective results. Negative long term consequences isn’t an option as a result of carcinogenic or irritable ingredient. Stringent tests and extensive reading on natural ingredients was a huge part of our skincare development.

EVESE LONDON - EVOLUTION

Now launched, Evese London has reached its first milestone and its been one heck of a journey. Having worked closely with bloggers and influencers on social media, our range is rated 5 stars. See our story illustrated in the timeline below.

Evese London Timeline

06/2017

Skincare Brand Conception

08/2017

Birth of Evese

It was during the summer of 2017 the name Evese was thought up and quickly written down.

09/2017

Drafting Begins

luxury skincare beauty & cosmetics; uxury skincare; skin care; skincare; natural beauty; natural ingredients; vegan; eco friendly; mud mask; dead sea; selfie; pretty; gorgeous; smiling; happy; evese london; evese; luxury lifestyle; exclusive skincare

Illustration of first draft for Evese London Skincare. Maintaining simplicity and consistency, the vision was a range easily recognisable yet elegant and desirable. This was a laborious process requiring many email exchanges, market research, tantrums and plenty of coffee.

03/2019

Trademarked

Evese skincare, Evese London - Luxury Skincare & Cosmetics Brand. Beauty products anti ageing, anti wrinkle, age reverse. Eye Serum, younger looking skin lotion,

Evese is officially a brand. Stamped and certified, it was time to seal the deal ready to trade in luxury skincare beauty & cosmetics.

04/2019

No Turning Back

Luxury skincare beauty & cosmetics; personal care; perfect skin

With the final drafts submitted, all variations of product tested it was time to finalise all products in the range and place the big order.

10/2019

The first batch of stock

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Following two years of development, the first batch of stock arrives. It was a wonderful achievement followed with huge celebration in the form of sleep.

03/2020

Official Launch

Evese London - Skincare & Cosmetics. Moisturiser; Serum; Toner; LotionNow launched, you can enjoy luxury skincare made for you. Get closer to Evese London by following us on social media or visit our  shop

06/2020

As seen in Vogue

CLICK TO PLAY CLICK IMAGE TO PLAY VIDEO ▶️

As seen in Vogue for “The Complexion Collection” was an exciting time for the brand and our first feature. The popularity of Si’Nekra Mud Mask was picked up by the glossy magazine which is undoubtedly the biggest compliment a brand could receive.

09/2021

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